Sales Dad….Introduction

Everyone said, “You need to write a book”.

The thought that “the book just wrote itself” is a lot of malarkey.

I’m finding there’s a whole lot of prep time, content development, procrastination, and research that goes into writing a book.

I know I have never procrastinated more in my life…

I think the best thing I can do is just to go ahead and get started.

What I found in developing the material for this book is that my life as a father and an advertising salesman truly intersect.

All the teaching I’ve had on marketing, leadership, mediation, goal development, and more, will have an impact on my parenting.

That is to say that you could replace the words “parenting” or “effective fathering” over much of what we do in sales and management training and it would work in terms of them being being parallel worlds.

The tools are all the same: effective communication, relationship building, compelling goal-setting and attainment, compassionate leadership, time management, organization, and effective execution.

Business, selling, and management truly do parallel effective parenting.

The measurements and outcomes are different but the tools are very similar:

An effective leader, whether at home or work, truly does leave a legacy and a heritage.

This leader creates a positive culture which permeates that home, business, or venue.

It’s doing this with intentionality, and knowing what you want going in, that makes the difference between being a lousy leader or parent, versus an effective one.

We have a long way to go, and it’s my hope that this book will give you the tools to move the needle, to make the change, and to make a difference in your world, whether at home or at work.

At the end of the day it’s up to you as to what you’ll take action on.

My father used to say”It takes money to buy whiskey…”

I never knew what that meant until a few years ago. It has to do with being a person of action who takes the initiative and is willing to  pay the price for what he really wants.

My hope is that you will be that person who perseveres, who is courageous, and who won’t stop until the dream is fulfilled.

Here’s to the dream of leaving a positive legacy…

Scott Hammond

McKinleyville California

Easter Sunday

March 23, 2008