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The End From the Beginning…

September 19, 2007 by Scott Hammond  
Filed under Speaking

The introduction of a presentation has two basic purposes it must fulfill…

  1. Arouse interest in the topic of the presentation
  2. Provide necessary information to make it possible to follow the presentation easily

Before beginning, you must choose a topic

  1. One for which you can project real enthusiasm
  2. One which suits your audience

Remember, a presentation is like a journey and it must have a destination. The purpose of your presentation must be determined before the introduction can be prepared. Will it be:

  1. To interest or amuse?
  2. To inform or instruct?
  3. To stimulate or impress?
  4. To convict or persuade?

Don’t apologize for your beginning or your ending, and especially not your choice of subject!
And don’t say thank you at the end to your audience.  They should be thanking you.

The ending…
Finalize in your ending what you set out to do in the beginning…. then tie the beginning and the end together with a big ribbon and sit down…
you have delivered your package in good order!

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