Winning in Sales

Here is a list of a few ways to win, succeed, and overcome in the field of sales and selling..

1. Learn your merchandise, service or product…

• know your inventory levels
• read trade magazines
• keep tabs on what’s going on in your industry and your office

1. Greet your customer with an effective smile….

• be conversational in the beginning with nothing to do with business
• use questions to encourage conversation

1. Discover wants and needs…

• ask open-ended questions to get your customer talking and to determine needs
• listen effectively and take notes

1. The demonstration/presentation …. present benefits and features…

• do not forget your features, advantages, benefits… present them cogently
• use a grabber at the end that simply restates the benefit as a question to gain their agreement.

1. Overcome objections…

• to turn vague objections into specific questions
• answer those questions and objections
• ask for the sale… closing should be a natural process.

All of the sale stuff is pretty incremental, methodical, and sequential and can be learned and implemented with time, practice, and study.   It is not rocket science.  It is a process, and it is dynamic, and as one gets skilled in the craft, you will know precisely where you’re at in the process.  If you give yourself to learning the art.