VISION STATEMENT
July 23, 2007 by Scott Hammond
Filed under Sales
Managers create vision statements that best reflect the challenges to be faced and the skills to be emphasized in their own areas.
Each local market is a unique commercial environment; no two are identical.
Here are some basics, and some elements with some common threads for a local vision statement…
Atmosphere
- we treat each other with respect
- we enjoy a fun workplace
- we celebrate our successes
- we work as a team to solve problems
- we stay positive
- we have a good work ethic
- we constantly strive to educate and improve ourselves
- when a mistake is made, we work together to solve the problem
- we viewed errors as opportunities to learn and grow
Professionalism
- we are honest and trustworthy
- we don’t make promises we can’t keep
- we keep every promise we make
- we will represent the company well
- we are committed to good service
- we are dependable, organized, and motivated
- we are on time
- we dress and act professionally every day
- we are successful
Competence
- we genuinely care about our clients’ businesses
- we are innovative
- we exercise good judgment
- we aggressively seek new business
- we can find answers to any question
- we use our tools to learn more about our client’s business
- we are detail oriented and accurate
These are just a few of the elements which one can use to begin to forge a vision or mission statement.
One key is to make them customer centered. What is in it for your customer?


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