VISION STATEMENT

Managers create vision statements that best reflect the challenges to be faced and the skills to be emphasized in their own areas.

Each local market is a unique commercial environment; no two are identical.

Here are some basics, and some elements with some common threads for a local vision statement…

Atmosphere

• we treat each other with respect
• we enjoy a fun workplace
• we celebrate our successes
• we work as a team to solve problems
• we stay positive
• we have a good work ethic
• we constantly strive to educate and improve ourselves
• when a mistake is made, we work together to solve the problem
• we viewed errors as opportunities to learn and grow

Professionalism

• we are honest and trustworthy
• we don’t make promises we can’t keep
• we keep every promise we make
• we will represent the company well
• we are committed to good service
• we are dependable, organized, and motivated
• we are on time
• we dress and act professionally every day
• we are successful

Competence

• we genuinely care about our clients’ businesses
• we are innovative
• we exercise good judgment
• we aggressively seek new business
• we can find answers to any question
• we use our tools to learn more about our client’s business
• we are detail oriented and accurate

These are just a few of the elements which one can use to begin to forge a vision or mission statement.
One key is to make them customer centered. What is in it for your customer?

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