The Elevator Speech
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Your elevator speech is arguably the most important piece of public speaking you’ll ever do.
It’s key, because it’s a short description you could give about your company in the time it takes to ride an elevator. It must be…
- Brief
- Easily understood
- Memorable
The key here is to craft a clear and memorable speech.
The other key is to have it ready, memorable, memorized, clear, and concise.
It takes some decision-making to decide what to leave in and what to take out of your elevator pitch. The biggest mistake is to take too literally the question " what do you do?"…. then try to answer that question in too much detail.
Your elevator pitch must be short, brief and should touch very briefly on the products and services you sell and what market you serve, as well as your competitive advantage. This USP, or unique selling point, should describe briefly what one unique thing your company does better than anyone else.
So go home and sit down and craft your elevator pitch. That way you’ll be completely prepared the next time someone asks you…" what do you do?"
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Posted on October 15th, 2007 by Scott Hammond
Filed under: Sales
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