Sales is the Transference of a Feeling
October 12, 2007 by Scott Hammond
Filed under Sales
Many people over the years have tried to define what selling is all about….
I would propose that it’s a transference of a feeling.
It’s expressed enthusiasm with belief in a product or service.
It is simply believing in the power of your words and the strength of your conviction and finding expression in actually communicating that to another person. One of the keys is believing in the power of your words.
Words spoken with true conviction are some of the most powerful tools in the universe.
People will ponder things you speak when they are true, spoken with conviction, sincere, honest, and communicated with true empathy.
Desire is the key for buyers to want to buy a product.
Strong desire sells product.
A good salesperson, then, creates desire in a buyer.
I like that…. it rhymes… desire in a buyer… cool!
This all begins with the salesperson’s personal belief, conviction, good feelings for their product or service.
They must not be feeling or thinking that they are selling "snake oil".
A good salesperson also wants to do what’s best for their customer.
They owe it to the customer, if they truly care, to offer him the best product, service, and care.
I believe this quote from zig Zigler…
"Success is measured by what you’ve done compared to what God has given you…"



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